03 Oct 2025

Charity urges public help to support young people via Amazon wishlists

YMCA Wishlist.jpg

The YMCA Heart of England charity is asking the people of West Midlands for their help in supporting young people via an Amazon Wishlist. 

The list contributes directly to the Sanitary and Birthday Bank programmes, as well as a direct support for seasonal campaigns.

Through this initiative, essential items are made available to those in need, helping to ensure that families and individuals have access to resources that support their everyday lives and overall wellbeing.

The initiative is designed to be both straightforward and effective, allowing individuals to contribute resources as part of their routine online shopping.

By selecting items from the Wishlist and adding them to their Amazon basket, supporters ensure that essential goods are delivered directly to YMCA Heart of England without any additional steps.

The system is widely accessible, operating through a platform familiar to millions of users, and enables individuals, community organisations, and businesses to participate efficiently while making a tangible and meaningful impact.

The YMCA Heart of England's Sanitary Bank supplies vital hygiene and personal care products to the individuals and families staying in supported housing schemes.

The program encompasses not only period items but also a wide array of toiletries, cleaning supplies, and baby care necessities, including nappies and wipes.

Donations made via the Amazon Wishlist guarantee the continual availability of essential supplies, allowing the YMCA to assist families in preserving dignity, wellbeing, and fundamental hygiene standards throughout the year.

The Birthday Bank aims towards ensuring that children assisted by YMCA Heart of England may celebrate their birthdays with happiness and a feeling of inclusion.

Residents can request specific items for their child by contacting the YMCA team, allowing the Wishlist to be updated accordingly.

Through this initiative, gifts such as age-appropriate toys and books are provided, allowing children to experience a meaningful and memorable celebration.

Contributions through the Amazon Wishlist facilitate effortless participation by supporters, enabling the ongoing provision of resources for this program.

Some of the recent initiatives completed through the wishlist include a back to school assistance programme where the charity supplied stationery, backpacks, and lunchboxes to guarantee that students commence the academic year.

Access the YMCA Amazon Wishlist here.

Related topics