Consumers encouraged to shop locally as fuel prices soar

Rocketing fuel prices are likely to further damage consumer confidence - but could encourage more people to shop locally.

That 's according to the boss of the British Independent Retailers Association (Bira), who was responding to the cost of fuel hitting £100 per tank.

Andrew Goodacre, CEO of Bira, encouraged people to focus on shopping local more.

Mr Goodacre (pictured) said: “It is now costing £100 to fill up some cars - and despite the tax cut made by the government, it seems that inflation on fuel is continuing at an alarming rate.

“Breaking the £100 level will further damage consumer confidence which is worrying given the fact that retail sales showed further decline in May.

“Waning consumer confidence is a real concern for all retailers it reduces demand and sales. I hope that consumers will look to reduce travel and shop more locally which would be good for indie retailers (and the environment).

“However, fuel is an essential item and a 'known value item ' that reinforces the rising cost of living in the eyes of the consumer. In dealing with the cost of living, the government also needs to consider a financial stimulus, such as reducing the level of VAT. ”