Content agency leads creation of TV advert for The Cornish Company

Birmingham creative agency Tribera has led the creative and helped develop a new TV advert for The Cornish Company.

The new advert called The Delicious Rebellion will air on ITV from September and bring the fictional story of The Cornish Heist to screens.

The Cornish Company is a Cornish food and drink gifting business that delivers hampers featuring food and drink sourced from producers across Cornwall.

The TV film follows three producers smuggling their wares to the rest of the nation - a baker, a fudge maker, and a cream tea artisan - as they sneak Cornwall’s best produce into a hamper, each caught in a freeze frame with their own on-brand alias: The Pastie Pincher, The Fudge-y Smuggler, and The West Country Scone’drel.

It resolves with the hamper passed hand to hand, all the way to a customer’s front door.

Dan Osadciw, creative director at Tribera, said: “The Cornish Company came to us with a brand platform they had developed that had an edge that set them apart. It was our job to tell a story about the best of Cornwall, from the perspective of those in the know.

“We wanted to create something that felt personal, established an emotional connection with the audience, and drove purchase intent – all wrapped up in a contemporary and cheeky Cornish tone.

“We wanted to create three characters who are in on the act: The Pastie Pincher, The Fudge-y Smuggler and The West Country Scone’drel. It has an Ocean’s Eleven tone with a wink, not menace, right through to the hamper landing on someone’s doorstep.

“With one production day, we had to work incredibly hard. We built everything around the hero film from the outset, so a single shoot gave The Cornish Company a whole host of content – TV, VOD, paid social, stills, the lot.”