Corporate hospitality company agrees multi-year contract with Ascot Racecourse

Eventmasters have agreed a multi-year contract with Ascot Racecourse to provide clients with hospitality facilities during both the flat and jumps season.

This will incorporate the prestigious Royal Meeting in June, including options that grant access to the Royal Enclosure.

It was a record-breaking year at the venue in 2024 for the St Paul’s Square, Birmingham-based business with close to 3,500 guests attending the Royal Meeting generating over £2.3m in retail sales. 

Royal Ascot is considered the highlight of the British sporting and social calendar. The five-day horse racing festival continues to be one of the most popular events utilised by individuals and businesses when entertaining VIP guests and clients.

The new contract will see Eventmasters offer hospitality packages not only at Royal Ascot, but throughout the year which includes the King George Racing Weekend in July and Champions Day in October.

Denise Sheasby, CEO of the Eventmasters Group, said: “We are absolutely delighted to have secured a multi-year contract with Ascot Racecourse, the appointment will give us the opportunity to offer our clients excellent entertaining options at the Royal Meeting alongside individual Ascot Racedays throughout the season.

“It is a fitting tribute to the hard work and dedication of the whole team here at Eventmasters.” 

The association that Eventmasters has with the sport of horse racing has been established over many years, and they hold a number of official appointments at other major horse racing events including the Grand National Meeting at Aintree, The Cheltenham National Hunt Festival, The Chester May Festival, Glorious Goodwood, the York Ebor Festival and the Newbury Winter Festival.

The involvement with the sport of Kings isn’t just the business of providing corporate hospitality; the company also has a specific involvement with horse racing through sponsorship and racehorse ownership. 

Denise added :“Horse racing is such an important part of our business, we do look to invest back into the sport and sponsor where we can, this includes at two of our local racecourses, Warwick each December and Worcester every July.

“We also have a number of horses in training one of which Party Business, trained by Ian Williams in Alvechurch, actually won one of the supporting races on Grand National Saturday which made it a very special day for us and our clients.”