Design agency marks anniversary with punchy rebrand

Sutton Coldfield graphic design and branding agency, The Curry Design Studio, have celebrated 10 years in business with a punchy new brand identity to take them into another decade of creativity.

The new look was launched at The Curry Design Studio’s 10-year celebration party at GMK House, where enthused clients, suppliers, friends, and family came together to enjoy an evening of drinks, canapes and of course… the big reveal.

The new name takes its inspiration from The Curry Design Studio initials - CDS - which was then expanded to make the name CUDOS. Keeping the core brand colours has kept the authenticity, but with a much sleeker and more modern look to better represent the vision and values of the business.

Director Kate Curry, who is also vice-president of the Royal Sutton Coldfield Chamber of Commerce, said: “Rebranding ourselves as a brand agency was possibly the hardest project we’ve ever had to work on, and this new look has been around three years in the making.

“Ten years is a long time in business terms, and our old logo was created originally when I was a freelancer in a back bedroom - a far cry from the vibrant and growing team of four we are today. We always bang the drum about keeping your brand identity aligned to your company character - so we knew, it was time to shake off the old brand, and embrace an exciting new one. 

“We have a fantastic team of ambitious creatives and big dreams and plans for our future growth, so this new name and visual identity will really help us to achieve our goals. We are so excited for the future, and absolutely ready to create some CUDOS for our amazing clients.”

Kate adds: “I want to thank everyone who has supported us on this journey. It takes a village to raise a business and we are really lucky to live in a particularly awesome one.”

To go along with the brand launch, a new website is now live, featuring the latest blog  that delves into the challenges and solutions of rebranding.

Pictured: Kate Curry with studio manager Shannon Williamson and graphic designer Alastair Hughes at the launch the CUDOS new look