Disney to open new store inside Selfridges Birmingham

Disney fans across Birmingham and the Midlands are set to get a new shopping destination this summer – with the opening of a new Disney Store inside Selfridges Birmingham.

The new space will bring an immersive Disney shopping experience to the heart of Birmingham, giving local fans and families easier access to official Disney, Pixar, MARVEL and Star Wars products.

The opening follows a successful Disney Store festive pop-up inside Selfridges Birmingham last year, which proved a major hit with shoppers and highlighted strong demand for more in-person Disney shopping experiences in the region.

Designed for Disney fans of all ages, the new location will feature a curated range of apparel, accessories, stationery, plush toys, collectibles and dress-up collections inspired by some of Disney’s most-loved stories and characters.

Guests will also be able to shop seasonal launches, limited collections and opening promotions, while dedicated fitting rooms will help bring Disney inspired costume and roleplay ranges to life through an enhanced retail experience.

Patrick Segar, global general manager of The Disney Store and VP, Retail Marketing of Disney Store, said: “We are incredibly excited to bring Disney Store to Birmingham and create a new destination where local fans and families can experience the wonder of Disney in person.

“We know there is a huge passion for Disney across the Midlands, and we look forward to welcoming guests of all ages to discover products and experiences inspired by some of the stories and characters they love most.”

Further details surrounding official opening dates, launch activity and guest experiences will be announced closer to opening.