Events space provider reveals new premium spaces

NEC Group, the owner and operator of bp pulse LIVE and Utilita Arena Birmingham, have unveiled their newly upgraded premium spaces. 

Officially launched this week, the reimagined spaces were brought to life by Method. Taking inspiration from the golden age of disco and the warmth of the 1970s, these spaces combine glitz, glamour, and modern sophistication to offer an elevated event experience. 

The newly rebranded bp pulse Showdeck has been redesigned to prioritise guest comfort. Featuring an inviting lounge and bar area, the deck provides a setting where guests can relax and enjoy refreshments just moments from their seats in the arena bowl.  

Both arenas have also introduced upgraded food and beverage offerings, including tailored menus with locally inspired dishes and premium drink selections, further enhancing the premium experience. 

To complement these renovations, the arenas have launched two new membership packages — Headliner and Icon — designed to offer businesses and individuals exclusive access, bespoke hospitality, and unparalleled benefits. The Headliner Membership provides two seats at 30 or 60 events per year across both arenas, guaranteeing members the right to purchase tickets for additional shows. Members can enjoy complimentary food and drinks, access to a private lounge and bar, fast-track entry via a dedicated private entrance, car parking, and a post-event lounge experience. Additional perks include a dedicated Account Manager and exclusive access to artist merchandise, ensuring a seamless event experience. 

The Icon Membership also provides two seats at 30 events annually across both arenas, alongside guaranteed ticket access for additional shows. Members benefit from prime views from exclusive seating, fast-track VIP entry, access to an exclusive lounge offering locally inspired cocktails and dishes available for purchase, and reserved car parking. Like the Headliner Membership, Icon members enjoy the services of a dedicated Account Manager, post-event lounge access, and artist merchandise opportunities.

Commenting on the launch, Jen Mitchell, managing director of NEC Group Arenas, said: “Our premium membership packages and upgraded spaces have been designed to meet the evolving expectations of our guests.  

“These enhancements reflect our dedication to providing outstanding hospitality and creating unforgettable experiences. Whether you're entertaining clients, rewarding employees, or simply looking for a premium event experience, our new offerings deliver luxury, comfort, and exclusivity like never before.” 

 To find out more please visit Premium at Utilita Arena Birmingham, Premium at bp pulse LIVE.