FareShare Midlands joins forces with consultancy to tackle food poverty

FareShare Midlands has been chosen as the new charity partner for SilverAGe Professionals, an organisation dedicated to leveraging the expertise of experienced professionals to support businesses and charities.

This partnership aims to tackle food insecurity and providing vital resources to those in need.

SilverAGe Professionals, founded by industry veterans Gary Pragnell and Adrian Davenport, specialises in connecting highly skilled professionals with organisations requiring expert guidance without the long-term commitment of full-time hires.

The company’s ethos of giving back to the community led them to select a charity partner, and after an extensive selection process, they chose FareShare Midlands due to its impactful work in redistributing surplus food and supporting people in need.

Gary Pragnell from SilverAGe Professionals said: "Choosing a charity partner was an incredibly difficult process because every organisation we spoke to was doing amazing work.

“However, what tipped the balance in FareShare Midlands’ favour was the potential for transformational impact with some of the initiatives planned this year.

“These will significantly increase food redistribution to vulnerable communities, making a tangible difference. We knew we had to be a part of that."

The partnership will involve SilverAGe Professionals providing pro-bono expertise, volunteering time and supporting key initiatives to revolutionise food redistribution in the region, helping countless individuals and community organisations access the resources they need.

Laura Spencer, head of Commercial at FareShare Midlands, welcomed the partnership, stating: "We are thrilled that SilverAGe Professionals have selected us as their Charity Partner for 2025.

“Their expertise, commitment and passion for social impact align perfectly with our mission.”

In addition to their strategic support, the SilverAGe Professionals’ team will take part in volunteering initiatives, giving them hands-on experience in the warehouse and a deeper understanding of the charity’s operations.

They will also explore ways to assist FareShare Midlands with employability programs, helping individuals gain new skills and access job opportunities.

Pictured (L-R): Adrian Davenport (SilverAGe), Simone Connolly (FareShare Midlands), Dawn Elsden (SilverAGe) and Gary Pragnell (SilverAGe)