Fire protection specialists renews sponsorship of local football team

Bromsgrove based ASAP Fire Systems has continued sponsoring local football team AFC Bromsgrove.

The initiative helps the club improve accessibility and remove barriers to participation.

AFC Bromsgrove has a men’s team competing in the Birmingham District Football League Division 2, alongside an Ability Counts team playing in both the Worcestershire Inclusion Football League and the West Midlands Inclusion League.

Matthew Smith, business development manager of ASAP Fire Systems said: "We are delighted to continue our partnership with AFC Bromsgrove and support a club that plays such an important role in our local community.

“At ASAP Fire Systems, we are proud to help with the club's running costs, particularly at a time when financial pressures can be a barrier to participation and engagement in grassroots sport.

“We are especially pleased to support the Ability Counts team, helping to ensure that football remains accessible to everyone.

“Providing opportunities for people of all abilities to enjoy the game aligns closely with our commitment to supporting an inclusive and thriving local community."

Louis Baker, manager of AFC Bromsgrove, said: “ASAP Fire Systems’ support gives our club the stability and resources we need to not only thrive today but also grow for the future, nurturing talent, expanding opportunities, and building a stronger community together.

“We had one Ability Counts team last season, which has now grown into 3 teams. I never knew that so many players with disabilities were involved in football and I wanted to give them a safe space to play and train whilst helping them to develop as players.

“We are truly grateful to have ASAP Fire Systems as a valued partner, and we look forward to continuing this great journey together.”

ASAP Fire Systems is a trusted independent fire protection specialist based in the Midlands, providing comprehensive fire safety solutions across the UK. With extensive industry experience, the company supports clients in the residential, healthcare, education, commercial, and industrial sectors, delivering expert wet mechanical fire protection services.

Pictured from left to right: Louis Baker and Simon Barrett, managing director of ASAP Fire Systems.