Firms urged to consider benefits of 3D animation

Creative specialists at Birmingham-based marketing agency EDGE Creative are encouraging businesses to consider implementing visual content such as 3D animation into their marketing strategy.

It is reported that the human brain processes visuals much faster than text, which leads to a high retention rate of the videos and images we see daily, around 90 per cent of the information we consume is visual content.

The EDGE Creative team have been providing marketing solutions to businesses from a variety of industries for more than 18 years and they say throughout that time they 've seen lots of changes in how audiences consume information, most recently a desire for more than just static visuals.

Creative director, Louise Panayides (pictured) said: “Animation has come a long way in the world of marketing, and today with such huge advancement, anything you imagine is possible!

“This allows brands to be more creative than ever in their approach to attracting new clients and growing their business. Plus, with the rapid shift towards the metaverse and the digital landscape as a whole, 3D animation is skyrocketing in popularity and industry magnification. ”

This change in consumers has led the fully integrated agency to expand their offering to include 3D animation services due to the increasing demand for visual content, as well as implementing it into their own marketing strategy, as you can see on the EDGE YouTube channel.

Creative EDGE says animation offers a cost-effective method of communicating with your audience where real-life authentication isn 't important.

It is particularly effective when you need to explain and promote products or services with multiple features and benefits that are closely interrelated, as the audio-visual delivery of such messages are impactful to the audience.

It also allows you to resonate with your audience further when you align tone of voice to your demographic with emotion, music and voiceovers where appropriate. A recent survey found that 72 per cent of consumers prefer to watch a video about a product or service than read about it.

3D Animation is considered to be one of the most effective and powerful ways to tell a story, as it is considered much better at handling abstract ideas than other forms of content.

Louise added: “Building 3D animation into your marketing strategy is a must for any business seeking impactful, memorable, and sharable campaigns that stand out above the competition. Simply do not delay its role within your business future. ”

For more information on EDGE Creative and the extensive range of expert services they provide, go to https://edge-creative.com