Football supporter group recognised with national award nomination
Blues 4 All, a supporters club set up to strengthen and deepen the connection between Birmingham City FC and the South Asian community, has been shortlisted in the Fan Group category of the 2024 Asian Football Awards.
The group’s commitment to promoting inclusivity and diversity in football by providing access to match day experiences for underrepresented communities around the revamped St Andrews at Knighthead Park coincides with the 10th anniversary of the supporter-driven initiative and a new era of investment at the club.
Blues 4 All, led by father and son Micky and Bik Singh, has grown into a powerful force for positive change, helping to transform and extend the fanbase of Birmingham City FC’s Men and Women’s teams, by engaging with thousands of members from local churches, gurdwaras, mosques, mandirs, grassroots, and community organisations.
The group has been shortlisted three times at the National FSA Awards and won the Fans for Diversity Award in 2017, boosted attendance and involvement in the women’s game, particularly among local South Asian communities, and supported fans during the Covid-19 pandemic - presenting virtual watch parties, mental health-focused social events, a running club, and food parcel deliveries.
Winners of the AFAs will be announced during a star-studded ceremony hosted by Sky Sports News presenter Dharmesh Sheth held at Wembley Stadium on Wednesday 25 September with appearances from pioneering figures within the footballing community including BCFC’s rising star Brandon Khela.
Sponsored by media company Brit Asia TV and Fans For Diversity, the Fan Group Award will be decided by public votes via the AFA website here.
Blues 4 All founder Micky Singh said: “This nomination is a true testament to everyone who has contributed to the Blues 4 All initiative over the years.
“As we approach our tenth anniversary, it feels especially fitting that our work is recognised through a shortlist for this award.
“We look forward to the event and wish all the nominees the best of luck.”
Their influence extends beyond the terraces, with the group actively involved in fundraising efforts for causes such as Cure Leukaemia, Love Brum, and the Birmingham City Foundation, cementing their place as true community champions.
Bik Singh, club secretary of Blues 4 All, said: “We're absolutely chuffed to have made the shortlist for the Fan Group Award.
“A lot of heart, energy, and soul has gone into Blues 4 All, and we're delighted that our efforts have been recognised on a national scale by the South Asian football community.
“We look forward to sharing and celebrating our collective work at Wembley.”
The Asian Football Awards celebrate excellence in the industry while also providing a vital space to acknowledge community and voluntary contributions. The awards aim to honour inspiring role models who have shown remarkable dedication and effort in their respective fields.
The Asian Football Awards recognises British South Asians with heritage from the countries of India, Pakistan, Bangladesh, Sri Lanka, Afghanistan, Nepal, Bhutan, and the Maldives.
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Pictured from left to right: Bik and Micky Singh
