Formula 1 simulator racing experience opens in Birmingham
F1 Arcade, the world’s first official Formula 1 simulator racing experience to put socialising at its core, opened its doors recently in Birmingham’s Chamberlain Square. The first-of-its-kind experiential hospitality concept welcomed guests to experience elevated social gaming, cocktails and food.
The 53 bespoke full-motion racing simulators have been uniquely designed by a leading simulator design company in conjunction with F1®, featuring motion and audio-visual effects to fully immerse guests in their races.
Guests can experience outstanding quality of food, with a globally inspired menu featuring dishes such as ‘Wagyu Beef Burgers,’ ‘Spanish Seabass Ceviche,’ and ‘Wild Miso Mushroom Tacos’ alongside an extensive range of stylish drinks and an elevated cocktail menu inspired by F1.
The ultra-modern backlit feature of the ‘Octane Bar’ bar boasts a full size Formula 1 car suspended from the ceiling, decorated with a bespoke, hand-painted F1 Arcade livery - making it a one-of-a-kind attraction.
The venue also incorporates a range of cutting-edge tech features that enhance the experience including the innovative ‘Arcade Hub’ where guests can earn ‘Arcadians’ which can be exchanged for products and experiences, from F1 GP Paddock Club tickets, to limited edition merchandise, to food and drink from the menus.
On Grand Prix race weekends, F1 Arcade will host Watch Party experiences, further enhancing the excitement and camaraderie of the Formula 1 atmosphere. Weekend DJs will create an unforgettable vibe throughout the venue allowing guests to escape the ordinary and dive into a world of high octane, speed, and pure entertainment.
The brand’s launch in Birmingham will also see F1 Arcade set up a number of local neighbourhood projects with the aim of delivering long-term value to local charities, community groups and businesses.
Adam Breeden, CEO and founder of F1 Arcade, said: “Birmingham was the obvious choice for our second venue opening in partnership with Formula 1 and we are thrilled to bring one of the world’s most sought-after hospitality experiences to the city. Birmingham’s legendary automotive heritage and, of course, the fact it was once host to the thrilling Super Prix, makes this city the perfect home for F1 Arcade. We can’t wait to become part of the city’s vibrant leisure scene.”