Free search strategy and AI masterclass launched for Birmingham Tech Week
Marketing agency Digital Glue is set to host a free session at this year’s Birmingham Tech Week exploring how businesses can effectively balance AI speed with human strategy in modern search.
Titled ‘Human Strategy, AI Speed: How Smart Businesses Are Winning in Modern Search’, the session will take place this Wednesday at 10x by Spacemade from 4pm to 6 pm.
Designed for business founders, CMOs and B2B marketing directors and managers, the session will examine commercial ROI over AI hype, showing senior leaders how to evaluate modern search tools without being distracted by shiny features.
It will also explore brand authority as a search moat and explain why distinct positioning, PR and strategic communications are essential to standing out in AI-driven search results and cover pragmatic search execution, identifying where AI can accelerate workflows and where human technical rigour remains non-negotiable.
The session will be led by BD Dalton II, alongside Natasha Jones, and Antonios Ilias from Digital Glue.
