From Bookings to branding: How digiBeauty helps salons succeed online
Written by Reza Pazhoheshnia from Star IT Euro
Developed with years of industry research and technical expertise, digiBeauty is more than just a salon management tool, it is a complete business solution designed to help salons save time, grow revenue, and deliver exceptional customer experiences.
To support hair, beauty and aesthetic businesses of all sizes, digiBeauty is offered in three flexible packages: Gold, Silver, and Bronze. Salon owners can upgrade at any time, allowing the platform to scale as their business grows.
Key Features of digiBeauty
digiBeauty offers a comprehensive suite of smart, business-enhancing tools designed specifically for hair and beauty salons:
Smart management platform: A centralised system that simplifies and connects all key salon operations, services, and customer interactions.
• Online store: Sell beauty products and services directly to customers through a built-in e-commerce shop.
• Smart content: Professionally crafted, unique content tailored to each salon to boost brand identity and attract new clients.
• Custom logo design: If needed, digiBeauty provides a stylish, professional logo and brand identity designed exclusively for your salon.
• Advanced booking system + mobile app: A seamless and modern appointment scheduling system that improves efficiency and client convenience.
• Multilingual support: English plus an optional second language to serve a broader client base.
• Professional SEO package: Enhanced visibility on search engines to drive more organic traffic to your salon website.
• Smart social media marketing: Automated, data-driven marketing tools to attract, engage, and grow your audience.
• Social ad teasers: High-quality promotional visuals designed for maximum engagement on social platforms.
• Google ads management: Targeted digital advertising campaigns to increase exposure and reach the right customers.
• Client consent forms (optional): Essential documentation for safe, professional, and compliant salon service delivery.
Why choose digiBeauty?
Unlike traditional salon software that focuses only on appointment booking, digiBeauty is a complete, all-in-one business growth platform.
It manages the entire operational system of a beauty salon, from marketing and sales to customer engagement, branding, expansion, and compliance.
The platform is also featured on the website of the National Hair and Beauty Federation (NHBF), the UK's largest trade association for the hair, beauty, hairdressing, and aesthetics industries.
Powered by smart automation and an intelligent algorithm, digiBeauty helps salons gain new customers, without paying commissions, subscription fees, or hidden costs.
Salon owners only invest once in their chosen package, along with a low annual server fee. Everything else comes as part of the system.
With digiBeauty, salons can:
- Manage their entire business from A to Z — no matter the location, size, services, or number of staff
- Increase operational efficiency with automation and smart workflows
- Boost revenue through online sales, advanced marketing, and customer engagement tools
- Attract and retain more clients thanks to AI-enhanced visibility and smart advertising
- Elevate brand identity and digital presence with professional design and online positioning
- Enhance customer satisfaction with seamless booking, smooth communication, and personalized experiences
Intellectual property
digiBeauty is the official intellectual property of Star IT Euro, featuring exclusive tools and capabilities that reflect our innovative approach to digital salon management.
Grow Smarter with digiBeauty
Whether you’re launching a new salon or aiming to expand your established business, digiBeauty offers everything you need to succeed in today’s digital landscape.
If you’re ready to simplify operations, increase profitability, and elevate customer satisfaction, digiBeauty is your ultimate smart platform solution.