Future Faces committee supports charity exhibition

Members of the Future Faces committee attended The Midlands Air Ambulance Charity 's (MACC) Mission Critical exhibition in support of the charity 's life-saving emergency services, writes Claudia Congrave.

As a new patron of the Future Faces Chamber of Commerce (FF), the MAAC introduced 30 new memberships to the division.

Future Faces president Jaccy Datta and vice-presidents Kasim Choudhry and Sabah Hussain joined the MAAC team at the opening of their Mission Critical exhibition on Friday 23 July in Birmingham 's Chamberlain Square.

Mission Critical is an exhibition of thought-provoking photography telling the stories of some of the Midlands Air Ambulance Charity 's most critically ill and injured former patients.

The photography was commissioned by the emergency service to commemorate its 30th anniversary and to highlight how MAAC 's operations have evolved over the past three decades.

The visuals were taken by renowned fashion and lifestyle photographer, Nik Hartley, who was keen to support the pre-hospital emergency service after learning it does not receive any Government or NHS funding for its lifesaving daily missions.

Jaccy Datta, president of Future Faces, said: “The Mission Critical exhibition in Birmingham 's Chamberlain Square served as a real reminder of the incredible lifesaving work that Midlands Air Ambulance Charity (MAAC) carries out and how it relies on the generosity of the public and local businesses for 100 per cent of its missions.

“On its launch day, the exhibition provided the additional opportunity to be able to speak to some the individuals who have been involved in incidents resulting in MAAC missions to date, and learn of their incredibly inspiring stories and fundraising efforts which have followed.

“I 'm delighted that MAAC have become the latest patron of Future Faces Chamber and really look forward to us being able to showcase further the incredible work that the charity carries out, whilst supporting the charity 's own young professionals, who have joined us as new Future Faces members. ”

The exhibition will continue until 30 September and tour across the six counties that the lifesaving charity covers, including Gloucestershire, Herefordshire, Shropshire, Staffordshire, Worcestershire and the West Midlands.

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Pictured (left to right) Becky Read, PR and communications executive for MAAC, Jaccy Datta, president of Future Faces Chamber of Commerce, Pam Hodgetts, corporate partnerships manager at MAAC and Mary Smith, digital communications executive for MAAC