Geotechnical firm appoints new sales director
GeoGrow, Cannock-based specialists in geotechnical engineered solutions, has welcomed John Carter (pictured) as sales director.
John is a construction industry veteran, having worked in the sector for more than 35 years from a distribution and manufacturing perspective. As such, he brings a wealth of valuable experience and insight to GeoGrow.
John first met GeoGrow’s managing director Chris Ansell two decades ago. After reconnecting several years later, Chris explained the concept of GeoGrow to John and his interest was immediately piqued.
John said: “I quickly found out that Chris was one of the good guys of the industry.
“I’ve always been interested in the concept of the company. Right from the word go, it really struck a chord with me.
“I wouldn’t have entertained the notion of leaving my previous job for anybody other than Chris.
“The first thing that I noticed was the warmth; you can really feel it. It’s not a dictatorship; it’s humble, with lots of kindness and respect combined with a high level of professionalism and it’s clear that this comes from the top down. It’s how the company has been created.”
“I know Chris has a strong vision for the future of the company and it’s down to myself and the team to drive the strategy for that vision.
“I’m a strong believer in PDCA - Plan, Do, Check, Act. If a plan is created correctly but isn’t working, people should be able to change the plan quickly. Too many people in business stick to a plan religiously whether it’s working or not.
“The vision should never change, but the strategy and plan to realise that vision certainly can. PDCA is a simple, yet highly effective strategy for succeeding in most industries.
“There are huge opportunities with this type of business; it’s a sleeping giant. There’s not much awareness of the type of solutions we offer and there are still many people out there that should know about them, but don’t.”
John is confident this will change with time, and that legislation such as the Biodiversity Net Gain will go far in helping to spread awareness of GeoGrow’s work.
Chris Ansell, managing director of GeoGrow said: “We are delighted to welcome John to the GeoGrow team.
“He has a huge amount of experience within our industry and his passion and dedication to our cause is second to none. We are excited to see how his talent and expertise helps us on our journey as we continue to grow.”
