Grace Cares unveils winning student van design in ‘Pimp Our Ride’ competition

Students in Lichfield have been recognised for their role in a national design campaign supporting sustainability and social care

Not-for-profit organisation Grace Cares held its second ‘Pimp Our Ride’ creative competition.

The winning design has been chosen and is now featured on the back doors of the Grace Cares van.

The campaign invited students of all ages and abilities to design a graphic inspired by kindness, sustainability, and health and social care.

After receiving 37 entries from across the country, the top nine finalists were judged by a panel made up of older people supported by Grace Cares and care providers nationwide.

The winning design, created by Imogen Daws from South Staffordshire College, was unveiled at the Lichfield Bower, where it was seen for the first time on the Grace Cares van during the procession.

The van will now be used to collect and redistribute care equipment across the UK.

“This campaign was a joyful blend of creativity, connection and community,” said Grace Cares co-founder Hannah Montgomery.

“It gave students the chance to use their talents to celebrate values we live by every day – care, sustainability, and social impact. The unveiling at the Bower was the perfect celebration.”

Grace Cares is the charity of the year for Lichfield and Tamworth Chamber of Commerce.

Fiona Rouse, president of Lichfield and Tamworth Chamber, said: “As a former teacher, I know how powerful creative opportunities like this can be in helping young people feel seen, valued, and connected to their community.

“It was an honour to present the award to Imogen and support Grace Cares – our Charity of the Year – in such a meaningful, intergenerational initiative that brings real visibility to important social and environmental issues.”

To learn more about Grace Cares and their mission to make care sustainable ore register your interest in being part of the next intergenerational campaign, visit the website.

Pictured: From left - Fiona Rouse, Imogen Daws and Helen Plester from South Staffordshire College and Hannah Montgomery