Harvey Norman prepares to launch Sutton Coldfield store

Harvey Norman - a multi-national retailer in furniture, bedding, appliances, and technology - will soft open its new store at The Gracechurch Centre in Sutton Coldfield next week.

The soft launch from 11am on Thursday 2 April will provide an opportunity for customers to explore the new store and experience Harvey Norman’s integrated retail offering in time for the Easter weekend.

The official grand opening event will take place in the coming weeks and is expected to welcome VIP guests from across the UK.

To mark the opening, Harvey Norman has partnered with local independent business Silver Tree Bakery to provide 200 complimentary cupcakes for customers on the day.

It has also partnered with Visit Royal Sutton Coldfield BID to present a standing brass band performing outside the store.

The Sutton Coldfield store represents another milestone in Harvey Norman’s UK growth strategy and builds on the momentum established by the successful opening of its flagship store at Merry Hill Shopping Centre in 2024.

In addition to offering an extensive range of home and lifestyle products, the Gracechurch location will also serve as the company’s UK headquarters, providing a centralised hub for its expanding operations.

Lachlan Roach, managing director at Harvey Norman UK, said: “We are delighted to be opening our Sutton Coldfield store and to be continuing our expansion across the UK.

“The West Midlands is important region for our growth, and The Gracechurch Centre provides an excellent location for both our retail offering and our UK headquarters.

“The soft launch is a fantastic opportunity for the local community to experience everything the new store has to offer.

“We’ve worked hard to create a space that brings together a wide range of home and lifestyle products under one roof, supported by knowledgeable teams and a strong customer experience.

“We’re also proud to be working with local businesses such as Silver Tree Bakery as part of our opening and we look forward to welcoming customers on the day and in the weeks ahead.”

Established in 1982, Harvey Norman operates over 300 stores worldwide across Australia, New Zealand, Republic of Ireland, United Kingdom, Malaysia, Singapore, Slovenia and Croatia.

Harvey Norman’s UK footprint now includes its flagship store at Merry Hill Shopping Centre in the West Midlands, two stores in Belfast (Boucher Road and Holywood Exchange) and its latest addition at The Gracechurch Centre.