Help to save lives by supporting ‘Wear It Red’ campaign

Midlands Air Ambulance Charity is inviting supporters to help save lives by participating in its annual Wear it Red campaign.

Taking place between Monday 9 and Sunday 15 February, the campaign is sponsored by M6toll for the second year.

Wear it Red is a chance to celebrate the dedication shown by Midlands Air Ambulance Charity.

The charity does not receive funding from the Government for its daily missions – it relies on the support and generosity of local people and businesses.

There are many ways to take part beyond simply wearing red. Supporters can host themed bake sales with a ‘bake it red’ twist, partake in a creative ‘paint it red’ activity, or any other unique idea they can think of. 

Those who register via the charity’s website will also receive a free digital resource pack full of fundraising ideas and tips, along with a special message from the charity’s lifesaving aircrew.

Kay Starkey, West Midlands fundraising executive at Midlands Air Ambulance Charity, said: “Wear it Red gives our West Midlands supporters a fun and meaningful way to stand behind the charity’s crucial work.

“Midlands Air Ambulance Charity needs to raise  £16 million annually to stay mission-ready, so every contribution, big or small, helps keep our helicopters in the sky.

“The generosity shown across the West Midlands is remarkable, and we are so thankful to everyone who helps us continue delivering lifesaving care right when it’s needed.”

Maxine Bate, communications manager at M6toll, added: “M6toll is proud to sponsor such an important campaign that highlights the tremendous work that the charity does, and that celebrates the volunteers and crew that make the life-changing missions possible.

“Wear it Red is a campaign designed for inclusivity, whether that is a community group, school, business or even an inspiring individual.

“Midlands Air Ambulance Charity welcomes the public to get involved and help raise vital funds and awareness for its lifesaving service. 

“All money raised supports the work of the charity, which undertakes on average 4,300 lifesaving missions a year.”

To register your interest, visit the Midlands Air Ambulance Charity website and receive a free digital Wear It Red Resource Pack to get started.

Pictured: Critical care paramedic Kerry Penn-Ashman shows her support for the campaign