Hospitality firm lands major stadium contract

Unique Venues Birmingham (UVB) has been awarded the contract to deliver interim sales and marketing services for Alexander Stadium - a key venue for this summer 's Commonwealth Games.

The athletics venue, located in the Perry Barr area if Birmingham, has undergone a £72 million redevelopment.

The stadium will offer a range of conference, meeting and event spaces that will be available for hire from November 2022.

There will be six hospitality boxes suited to smaller meetings and a main function room, all overlooking the athletics track.

There is also a separate board room for meetings, while the South Lounge is available for private hire during the evening to host events.

UVB is a subsidiary of Birmingham Repertory Theatre Ltd, jointly governed by Birmingham Repertory Theatre and Birmingham City Council and was created in 2017 to exploit the conferencing and hospitality opportunities offered within the shared buildings.

UVB has grown exponentially since its inception and has won over 10 hospitality awards.

The success of this venture led to Suzanna Reid Barreiro da Silva, commercial director of The Rep to tender and win the contract at Alexander Stadium which will now be welcomed into the UVB 's commercial portfolio.

Suzanna said: “Here at UVB we are dedicated to working with clients looking to host events in iconic venues within Birmingham.

“Tendering for the Alexander Stadium contract to manage their sales and marketing service was a natural progression for UVB to be able to increase our iconic range of venues.

“We specialise in taking the ordinary to the extraordinary and creating bespoke events with clients.

“We are very excited to have Alexander Stadium 's conference, meeting and event spaces become part of our portfolio.

“Whilst events will not start taking place before November 2022, under our contract, we are already speaking to a range of new clients nationwide about the great facilities on offer. ”

Cllr Ian Ward, leader of Birmingham City Council, said: “The new-look Alexander Stadium is a venue Birmingham can be truly proud of.

“It 's already been hailed as the best athletics stadium in the country, and we are now aiming for the Alexander Stadium to be a flagship venue to host conferences, meetings and events.

“I am delighted Unique Venue Birmingham have added another bold Birmingham venue to their already impressive roster and for them to proudly showcase the stadium to new clients both locally and nationally. ”

UVB will be showcasing the Alexander Stadium at The Meetings Show as ExCeL, London, on 29 and 30 June with the Birmingham and the West Midlands Conference Bureau (B41).

For further information please contact Suzanna Reid Barreiro da Silva on 0121 245 2076 or email [email protected]