Hospitality firm preparing for return

A Birmingham-based hospitality specialist is resuming activities this month, despite the country still being in the grip of lockdown.

Denise Sheasby (pictured) the managing director of Eventmasters Limited, says that she believed that the time was right for the business, to open its doors once more, despite having been inactive since the Cheltenham National Hunt Festival a year ago.

She admitted that while racing festivals such as Cheltenham and the Grand National would not take place this year, Eventmasters would be able to play a part at other major sporting events.

She said: “Summer will hopefully see a lifting of restrictions and we hope to fulfil orders carried over from 2020 at Royal Ascot, cricket internationals, the Open, Henley, Wimbledon and many more, with of course the caveat that it is safe to stage hospitality in a Covid secure environment.

“Our main focus will be events to be staged in Q4 moving into next year, any clients booking events can do so on the basis of a no-quibble refund should the virus continue to disrupt the industry beyond Summer.

“It is our belief that there will be an initial strong demand, I think we are all counting down the days to when normality returns. ”

Eventmasters, based in the Jewellery Quarter, has managed to avoid making any redundancies, despite having had to sit out the last year.

Ms Sheasby said: “Whilst Covid is far from behind us, with falling infection rates and rapid vaccine rollouts, we believe that March is the right time for us to start re-engaging with clients about future events. ”