Hot-holding experts scoop new award in HostMilano buildup

Flexeserve, leaders in hot food-to-go products and services, have added to their impressive accolades ahead of October’s HostMilano event – with a SMART Label Award.

Their cloud-based innovation, Connect by Flexeserve is quickly becoming their most celebrated, now accredited with SMART Label certification by HostMilano’s panel of judges.

Connect was launched in 2023, quickly earning a buzz within the industry as the first cloud-based service for hot-holding.

When asked about what made Connect such a game-changer for foodservice, Warwick Wakefield, director of Customer Experience at Flexeserve, said: “No other platform offers such complete automation for hot food-to-go.

“With Connect, operators now have a way to turn units or their shelves on and off, schedule cook times, adjust temperatures and receive real-time data analytics – all at the touch of a button.”

The potential for Connect’s impact was soon recognised by industry pundits. The service was honoured at the lunch! Show, the Sandwich & Food to Go Industry Awards and at GulfHost 2024’s Innovation Awards, in which it was named Best Front-of House Innovation.

“Connect’s success and recognition is attributed to its immediate ROI benefits,” Warwick continued.

“It’s already trusted by major brands who understand Connect’s potential to save them millions in food waste, labour and energy costs.

“As well as this, Connect’s ability to support other kitchen equipment and cooking systems makes it extremely versatile.

“You’ll be able to see how high speed ovens and our industry-leading hot-holding units work together seamlessly at HostMilano 2025, thanks to our partnership with RATIONAL.”

HostMilano’s SMART Label Host Innovation Awards are promoted in collaboration with POLI.design, a key higher education provider founded by Politecnico di Milano.

This relationship sees the awards benefit from a judging panel of industry experts. Featuring reputable professors of Politecnico di Milano itself, as well as global technology retail specialists, to be recognised by this panel in particular is a true honour.

With only 15 of all submissions being accredited with the certification, each one is meticulously analysed for eye-catching functionality, technology, environmental sustainability, or ethical and social implications.

You can find Flexeserve at HostMilano, 17-21 October at Fiera Milano (Rho), in Hall 6, Stand B35 C36.

They will be conducting High Speed Food-to-Go Showcases with RATIONAL, displaying their latest product – Flexeserve Zone Lite and continuing to show attendees why Connect is SMART Label certified.

Visit the Flexeserve website for more information.