Indie marketplace launches in city after securing £1m investment

Birmingham is the first city selected to welcome indie experiences marketplace Yuup as the business embarks on UK expansion after a successful first year of trading and a crowdfunding round that secured almost £1m in investment.

Launched in its HQ city of Bristol in the midst of the pandemic, the platform has offered small independent businesses and indie creators a platform to host unique experiences.

Customers are able to find 100s of local experiences to do and to gift: from pottery making to food tours, silversmithing to wine tasting, and from paddleboarding to immersive cinema events.

The company has announced that it plans to launch in Birmingham this July. Side hustlers, and local businesses are now invited to join the platform as hosts.

Launch preparations are fully underway, with some incredibly exciting experience hosts and partnerships in the pipeline.

Those living in and visiting Birmingham will be able to experience the city from a local 's perspective whilst injecting money into the local economy.

The Bristol-born marketplace has welcomed Yuup with open arms, with 300 hosts joining the platform and over 24k experiences sold since Yuup 's launch in September 2020.

Since launch, Yuup has injected over £600,000 of income into the local economy.

Now Yuup has set its sights on Birmingham as the location for its first steps outside of its HQ city.

Yuup are on the lookout for exciting experience hosts in Birmingham.

The platform will highlight the best of Birmingham 's hidden gems, bustling independent scene, while providing a service that generates income for local people.

Dominic Mills (pictured), co-founder of Yuup, said: “It 's the people of Birmingham and the West Midlands that sold it for us.

“A city, like Bristol, that is full of creative people, champions local independents and is made up of diverse communities united by a collective desire to share their passions and new experiences. ”

For more information on becoming an experience host visit yuup.co/join