Key appointment as Flexeserve marks six months in US
Leading hot-holding manufacturer Flexeserve is making further in-roads in the US - as it marks six months since setting up in North America.
The firm 's latest addition to its Stateside team is office manager, Katie Brewer (pictured), who is assisting with the overall growth strategy and spearheading the creation of the US headquarters.
Flexeserve has been developing the presence of its game-changing equipment and expertise across the Americas.
Dave Hinton, a highly respected foodservice executive, has been in post for six months, leading the brand 's strategy for the territory and transforming the way American operators serve and sell hot food.
When Dave 's appointment was announced in November 2022, it marked a major milestone in Flexeserve 's evolution and a landmark in the brand 's strategy to establish itself in the US.
Since then, the company has made major headway and is in the process of establishing its US HQ in Southlake (Dallas) Texas, which will have its official launch later this year.
Events such as exhibitions are a vital part of Flexeserve 's sales and marketing strategy, giving an opportunity for operators to experience its sophisticated technology and benefits firsthand. Flexeserve Inc. has already enjoyed great success at exhibitions in the US, most notably NACS and NAFEM, both of which generated major interest from a diverse range of hot food retailers.
Dave said: “These first six months have flown by - the momentum and level of activity has been fantastic.
“We 've seen significant progress in many areas, driven by our spectacular team of experts who have delivered straight off the bat. Our VP of Technical Service, Patrick Walker, and our Director of Culinary, Adam Dyer are now joined by Katie Brewer as our Office Manager. Together, we 're functioning like a well-oiled machine.
“Collaborating regularly with our team in the UK and exploring the British grab and go market - which is more advanced than here in the US - has been a major catalyst in helping us understand and communicate how Flexeserve changes the game. ”
Meanwhile, new office manager Katie arrives with a diverse career background where she has developed expertise in client and financial management
Katie is supporting Flexeserve Inc. 's sales and marketing functions and is also playing an instrumental role in the creation of Flexeserve HQ, which will feature a state-of the-art Culinary Support Center.
Katie said: “I 'm delighted to join this amazing team, and we have some exciting challenges ahead of us as we establish this incredible brand 's rightful place at the forefront of the American foodservice market.
“I 'm passionate about solving complex problems and empowering a team 's progress through excellent organization. This is perfect for Flexeserve, and I couldn 't apply my breadth of skills like this anywhere else.
“I take great pride in being part of something revolutionary. The facility we are creating here in Dallas is unlike anything our market has ever seen. The only comparable location is 5,000 miles away - at Flexeserve 's Global HQ in the UK! ”