Key to the City key holders invited to curate the Selfridges store soundtrack

Selfridges is inviting Key to the City key holders - an initiative which gives individuals access to private and intriguing spaces around Birmingham - to select the soundtrack that plays in the Birmingham store.

Access will allow key holders to choose a song from a curated playlist of Birmingham music legends and iconic artists that will play over the speakers.

Sam Watson general manager at Selfridges Birmingham said: “We 're thrilled to be welcoming 15,000 visitors to Selfridges Birmingham as part of the Key to the City project this summer.

“With music and culture central to the city of Birmingham, we can 't wait to give people the opportunity to take over our store speakers and celebrate the vibrancy of the city through music. ”

The project, part of Birmingham 2022 Festival, will see 15,000 specially designed keys, sponsored and made by Yale, presented to recipients at the Key Exchange Ceremony site in Birmingham New Street Station until 10 July, giving access to 21 locations until 7 August.

Paul Rami?rez Jonas ' Key to the City in New York (2010) was a citywide intervention in which twenty-five-thousand keys to private or normally inaccessible spaces throughout New York City were bestowed, revealing that culture can still be a freely shared experience, while also highlighting the increasing privatisation of urban space.

The free key exchange ceremony site, located beneath the departure boards at New Street Station, is open from 11am - 7pm, Wednesday - Sunday until 10 July.

There is no need to register in advance, just turn up on the day.

For more information, visit: www.wearefierce.org/key-to-the-city