Lichfield artist unveils new brand with sights on business growth

Lichfield artist Jacqui Roberts (pictured) has rebranded her successful design and giftware business Love2dream as Jacqui Ann Designs.

Five years after launching Love2dream, the new name reflects the artist behind its distinctive hand-drawn designs.

Jacqui said: “I speak to lots of people at markets who are surprised when I tell them I draw the pictures myself.

“In a world increasingly influenced by AI, I wanted my brand to put the focus on me as the artist. The feedback so far has been really positive, and I’ve trademarked the new name as an important step in protecting the brand as the business grows.

“While the name and branding are changing, the products, drawing style and colourways will remain the same.”

The rebrand also sees Jacqui adopt the spelling Jacqui rather than Jackie, bringing her personal and professional identity into line with the new brand.

The business name, website and social media channels have already transitioned to Jacqui Ann Designs. The new logo will be introduced gradually across packaging and products over the coming months.

Jacqui has also been developing new designs and products while securing additional stockists, making her growing collection of places and pet-themed giftware more accessible to shoppers.

Customers can explore the collection of prints, greeting cards, coasters and other giftware online.