Lichfield arts venue to shine on screen thanks to marketing agency

Lichfield PR and video agency Townhouse Communications has produced a video and social media campaign promoting The Hub at St Mary’s, one of the city’s best-known arts and community venues.

The films aim to encourage more people to visit the venue.

They show off The Hub’s historic building, its welcoming atmosphere and the range of activities on offer from morning until night.

The campaign includes a day-to-night film, which shows The Hub’s exterior changing from daylight to darkness alongside the activities that take place inside across a typical day.

A series of short social media “sizzle reels” will promote the rest of the venue’s offer.

The Hub sits above the library on Market Square, in Lichfield city centre. It is a registered charity and reinvests all of its income in the venue and its programme.

Its offer includes a coffee shop, family facilities, live music, performances, and arts and cultural events.

Louise Fleming, chief executive of The Hub at St Mary’s, said: “The Hub is so many things to so many people, and we wanted a campaign that would capture that variety and give people a real sense of its beauty, atmosphere and offering.

“Whether you want to meet friends for coffee on a weekday morning, bring the family along or enjoy live entertainment after dark, The Hub has something for you.

“The content really captures our varied and vibrant offer and gives people a taste of the atmosphere. We hope it will encourage those who haven’t yet discovered us to come along and see what makes this such a special place.”

Julian Fisher, director of Townhouse Communications, said: “Our brief was to inform, educate and celebrate everything that makes The Hub special, from the beauty and character of its building to its packed programme of events and activities.

“What really stood out to us was the way the venue transforms throughout the day. It is a relaxed and welcoming place to meet over coffee in the morning before becoming a vibrant destination for live entertainment in the evening.

“Our films feature performers, artists, families and visitors, capturing that day-to-night transformation and, most importantly, showcasing the incredible breadth of experiences on offer.

“We want people to see The Hub in a new light, appreciate everything that happens under one roof in the centre of the city, and be inspired to come along and experience it for themselves.”

The films will be released in instalments across The Hub’s social media and digital channels, with each one highlighting a different side of the venue and its programme.

For more information about The Hub at St Mary’s and its programme of events, visit the website.

Pictured: Louise Fleming and Julian Fisher