Lichfield showcases investment opportunities at national conference

Lichfield District Council unveiled a bold investment proposition at this year’s UKREiiF (UK Real Estate Investment & Infrastructure Forum) conference – placing the area firmly on the map for regeneration and development.

With three development sites now open for interest as part of the transformational Birmingham Road regeneration project, the council is also using the opportunity to start wider conversations about future masterplans across the district, including Trent Valley Station, Burntwood masterplan and Lichfield’s Bird Street.

The council’s delegation has been meeting with investors, developers, and urban regeneration experts this week at the UK’s leading investment conference in Leeds.

Councillor Doug Pullen, leader of Lichfield District Council, said: “Lichfield offers a rare blend; strong heritage appeal, a growing, well-connected economy, and a council that’s proving it can move at pace with the right partners.

“We’re looking for developers and investors who see the long-term value in creating places people are proud to live in, work and visit.”

The Birmingham Road Site, a key gateway into the city, marks the first phase of this regeneration strategy. Anchored by the upcoming Everyman Cinema (set to open in Spring 2026), the site is already attracting strong interest.

Lichfield District Council are due to hold discussions about the next phases of the City Centre Gateway project which includes two housing zones and a retail, food and beverage zone.

Demolition of the former multi-storey car park is now complete, and a new cinema plaza is in the works to transform the area into a vibrant public realm.

One residential parcel (Zone 1) is already sold subject to contract.

To support delivery, the council has also published a Design Code to ensure all development meets high standards in design, sustainability, and placemaking.

Pictured: An artist's impression of how part of the Birmingham Road site could look