LISTEN: Birmingham Phoenix chief on The Hundred cricket competition

With cricket's innovative The Hundred competition underway, Birmingham Phoenix general manager Craig Flindall joins the Chamber's Dan Harrison to discuss forming the new franchise in preparation for the tournament.

Craig, who is also the chief operating officer at Edgbaston, talks us through every element of preparations for The Hundred, from the player draft through to helping ensure the new format captures the right audience.

Birmingham Phoenix are one of eight city-based franchises fielding men's and women's in the new competition, with home games being played at Edgbaston.

Craig talks to us about:

• His role at Edgbaston
• The Hundred's impact so far
• Assembling coaching and backroom teams
• The player draft
• The broadcasting deal
• Attracting more people to cricket
• Hopes and aims for the future

Listen to the podcast below or through all the major podcast apps such as Apple Podcasts, Spotify and Google Podcasts.