26 Feb 2026

Long-serving director celebrates 25 years at Prime Accountants Group

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A director at a leading West Midlands accountancy practice is celebrating a quarter of a century at the firm he joined straight from university.

Jeremy Kitson joined Prime Accountants Group – then known as Pilley and Florsham – at the end of 2000 after studying business at Coventry University.

He has been on a growth journey ever since with Prime, which operated from a converted residential property in Coventry in the Pilley and Florsham days but now boasts three ultra-modern premises in Birmingham, Solihull and Coventry. 

Jeremy is in good company in his milestone year, with fellow director Jamie Skelding celebrating 40 years with the firm, giving the pair a combined 65 years of knowledge and experience between them.  

Jeremy said: “I completed a degree sandwich course, which included a year in the NHS as a placement. I decided working in the NHS wasn’t for me, and this role at Prime became my first job after university.

“When I started in 2000, the practice was a 25-person firm based in an old house in Coventry. We are now significantly larger and very different from those early days – so much has changed.

“The technology was certainly different back then. There was lots of handwritten work and paperwork, including 16-column pads and similar manual systems. I remember introducing spreadsheets in Excel to aid accuracy and efficiency, which was novel at the time.”

Based at Prime’s Birmingham office, Jeremy heads up the audit and accounts department and also leads the business’ charity department.

“I have always enjoyed working at Prime, alongside good people and good clients. The firm has been very supportive of me and has helped me get to where I am today,” he added.

For more information on Prime Accountants Group, visit www.primeaccountants.co.uk.

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