Marketing consultant pens new book for SMEs

Marketing consultant, Lindsay Woodward, has published her first marketing book, How to Write an Effective Marketing Plan.

Now available to purchase, Lindsay wrote this book following conversations that she 'd had with many business owners who just didn 't know what marketing activities to execute.

She describes it as guide for SMEs that want more marketing success.

Lindsay said: “One of the questions I get asked all the time is what marketing activity is most effective. The truth is that there isn 't one definite approach. Marketing has to be tailored to each individual business. My new book explains to people how to find the approach that will work for them. ”

This is not Lindsay's first time putting pen to paper.

She has previously published seven fiction novels, including a range of love stories with either a supernatural or sci-fi twist.

“I 've always had a great love of writing. I even studied it at university. It 's how I ended up in marketing, as I wanted a career that utilised my skills and passion. Therefore writing a marketing book just seemed to make sense," Lindsay added.

Lindsay has been working in marketing for nearly 20 years, she 's a Chartered Marketer and a Fellow of the Chartered Institute of Marketing, therefore she knows her craft very well. All of her books are available to buy from Amazon.

To find out more visit www.l-w-marketing.com/marketingbook