McArthurGlen opens new streetwear pop-out stall

A new pop-up stall of premium street wear is set to open at McArthurGlen West Midlands designer outlet, based in Cannock.

4 Real Clothing, a streetwear brand founded in Birmingham will bring their latest designs to the designer outlet during 8, 9, and 10 May.

The brand was founded in 2021 by Theodore Grant (pictured) with an aim to provide fashionable and comfortable clothing for everyone while striving to produce premium quality streetwear.

Theodore Grant said: “I first created 4 Real Clothing while I was on my lunch break at work, it all started with a simple sketch on a piece of paper. 

“I spent the rest of the day writing down ideas and drawing out logos that would fit with this new idea.

“When I got home, I started to create logos in the middle of the night and came up with the first logo concept.

“I spent the next few months doing research on fashion and understanding different types of garment quality and made my first collection in July 2021.

“The name 4 Real originates from a common phrase used in my everyday lingo, when in conversation with friends and family. 

“We believe in creating a community who appreciates our unique design quality and are inspired by current fashion trends. 

“My goal is to compete with brands in the luxury streetwear fashion industry and create an organic community by connecting with the culture.

“I would want 4 Real Clothing to be globally known as a brand that connects the dots between luxury and streetwear who has no boundaries to greatness

“I go to sleep thinking about my goal and wake up the next day thinking about it. I believe anything is possible if you really want to achieve something, just put your all into it and turn your dreams into reality.”

Speaking about the new addition, McArthurGlen centre manager David Jackson, said: “We’re delighted to welcome 4 Real Clothing to McArthurGlen West Midlands for this exciting pop-up.

“Supporting emerging local brands is really important to us, and Theodore’s story and designs are a great fit for our guests.”