Media group offers businesses chance to benefit from festive ‘listening boom’
Bauer Media is encouraging businesses across the UK to take advantage of the Christmas listening boom by booking a digital audio campaign – with a 10 per cent uplift in impressions.
Through its XiMas Offer, Bauer is offering 10 per cent more impressions free of charge on every new audioXi campaign booked in December 2025.
The group – which operates radio stations including Hits Radio, Greatest Hits Radio, Absolute Radio, Magic, Kiss and Planet Rock - says radio listening remains one of the most consistent and trusted media habits during the festive period.
Bauer Insights (Christmas 2024) show that 42 per cent listen to the radio on the way to do their Christmas shopping, 17 per cent listened to more radio in 2024 than in 2023, 57 per cent of Christmas radio listeners say they start tuning in earlier each year, 22 per cent listen to the radio every day over Christmas and 79 per cent listen most days.
Firms who book before 31 December 2025 will receive a 10 per cent impression uplift on their Digital Audio Campaign.
