Midlands dog charity receives boost from national awards 

The Birmingham Dogs Home was donated over £5,000 worth of food, treats, and accessories from the PetQuip Awards.

PetQuip, the international trade association of pet equipment suppliers, chose to host the judging day at Birmingham Dogs Home’s Solihull centre where the surplus samples received were donated to the charity.

The judging also included utilising some of Birmingham Dogs Home’s rescue dogs and volunteers’ dogs to test products, a welcomed treat by the vulnerable animals in its care. 

The award ceremony will take place on 29 September at the National Conference Centre in Birmingham following PATS 2025 – the UK’s biggest pet trade event, recognising the best in the pet sector, from individuals working in the industry, to newly launched businesses, and standout pet products.  

Attended by over 300 pet industry retail, brand and businesses, the awards celebrate the achievements of pioneering pet businesses across 15 categories. 

The PetQuip awards are sponsored by full service marketing agency Leopard Co, which has over 20 years of multi-award-winning experience working in the pet sector.

Headquartered in Birmingham, the agency is the headline sponsor of the PetQuip Awards and has supported Birmingham Dogs Home pro bono for over five years, helping pets find their forever homes while helping brands find their voice. 

Rachel Frost, events & community fundraising manager at Birmingham Dogs Home said: “We were so pleased to welcome PetQuip to host their judging day in our community room, and are so thankful for the support in the donated excess product. This will be such a treat for the dogs in our care, who really do deserve it.”  

Rachel Roberts, CEO of Leopard Co said: “As headline sponsors of the PetQuip Awards and a long-time supporter of Birmingham Dogs Home, it’s great to see the two organisations come together for an important cause. 

“Although we work with clients from across a number of sectors, working with pet clients for over a decade means we are really committed to supporting this industry to continue to thrive. It’s privilege to support the recognition of UK pet businesses that are making an impact in the UK and beyond, through partnering with PetQuip and sponsoring the awards.”