NEC announces new head of events and partnership deal
The team at the NEC in Birmingham have announced the appointment of Michelle Baldwin (pictured) to head of events for the Midlands venue.
The move comes as the business increases its event and operations team back to pre-pandemic levels.
Formerly senior event manager for the NEC, Michelle has been with the NEC Group for 32 years, having begun her career in live events as an intern.
Following a secondment to the Birmingham 2022 Commonwealth Games in the summer, she will be taking on her new role with a fresh outlook.
Michelle said: “My affinity with the NEC runs deep, so I am extremely excited to be taking on this position. The wealth of in-venue expertise we have here is world class and we deliver outstanding events with our organisers.
“It is important we now fine-tune the work that has been done post-pandemic, to further enhance our event management and operational offer. This new team set up gives us the opportunity to do this, as we continue what has already been a very busy season so far. ”
The number of senior event managers in the team has been increased from two to three. Gemma Ellis and Rachel Jennings have been promoted to join Julie Kimpton in these roles. In addition, three new event managers joined the business last month.
The NEC Group has also announced a new multi-year deal with Britvic, making them their official soft drinks partner.
The partnership and supply deal, alongside in-house caterers Amadeus, means Britvic products will be used at popular venues in Birmingham, including the NEC Birmingham, the ICC and Birmingham 's two live music arenas, Utilita Arena Birmingham and Resorts World Arena.
Marc Frankl, Food and Beverage director for Amadeus, said: “We 're always looking for new partnerships to take our offering to the next level and we know Britvic will do just that. Our new relationship means Britvic favourites will be served across our live events venue portfolio, giving customers even more variety and choice when it comes to soft drinks. ”