New audio advertising platform launches in Birmingham
Bauer Media has audioXi in Birmingham, an audio advertising platform helping local businesses reach national visibility.
audioXi reaches over 14.5 million listeners monthly, delivering more than 1.3 billion monthly ad impressions across trusted brands including Absolute Radio, Magic, and KISS.
With Birmingham’s dynamic economy and vibrant SME sector—especially in professional services, manufacturing, and tech—audioXi’s precision targeting lets local advertisers reach the right people at the right time.
Using first-party data from Bauer’s extensive network, businesses can target audiences based on location, behaviour, and interests such as commuting patterns or shopping habits.
Emma Russell, account manager at Bauer Media said: “Birmingham’s growth as the UK’s second city demands smarter advertising solutions.
“audioXi provides local brands with the power to connect with customers whether they're on their commute, at home, or listening via smart speaker.”
audioXi also offers advanced measurement and retargeting, ensuring advertisers see real ROI.
Local marketers can now access dynamic creative, interactive formats, and contextually relevant audio campaigns, all supported by Bauer’s trusted environment.
