New jewellery pop-up sparkles at Touchwood

Touchwood Solihull has welcomed local female-led brand Pearl & Chain this week, for a standout jewellery pop-up as part of its successful Enterprise initiative.

Pearl & Chain was founded by mother-and-daughter duo, Lisa and Lauren, who are united by their shared passion for curating exquisite jewellery and providing exceptional customer service, combined with a unique, personalised insight into every piece.

Running from 2 to 8 June, this latest event is part of a series of regular pop-ups by the talented duo, and forms part of a broader initiative to offer independent designers and creators a platform to reach wider audiences and grow their businesses in a premium retail environment.

The initiative showcases the centre’s strong commitment to championing community talent and empowering small businesses.

Tony Elvin, general manager at Touchwood said: "We’re passionate about championing local talent and providing opportunities for women in business,

"These pop-up events offer a fantastic way for entrepreneurs to connect with the community and bring something unique to the centre."

As a female-led enterprise, the pop-up also highlights Touchwood’s support for women in business.

The event will create visibility for women entrepreneurs, many of whom rely on grassroots opportunities to launch and sustain their brands in competitive markets.

Lauren Flood, co-founder of Pearl & Chain said: “The enterprise stand has been instrumental for our women-led jewellery brand.

“It provides the essential physical presence we needed to truly connect locally & gain invaluable real-time customer feedback whilst also building a local community.”