New training academy to boost Midlands’ PR and comms talent
Birmingham-based PR and communications agency, Pearl Comms, is launching an annual skills academy to encourage fresh Midlands talent into the industry.
The ‘Pearl Comms Academy’ will kickstart on June 12 with a day of workshops at the company’s base in Alpha Tower, central Birmingham.
Now open to applicants, the Academy’s debut event will bring together students, graduates and other potential professionals for expert-led training sessions. These will cover a range of disciplines such as media outreach, branding, writing and digital communications.
Attendees will have the opportunity to network with Pearl Comms' professionals and join drop-in sessions with the company’s managing director, Alia Al-Doori.
The Academy aims to combat the ongoing national skills crisis and drive interest in PR and communications for people looking to start or change their careers.
Alia Al-Doori, managing director of Pearl Comms, said: “The Midlands is home to a gifted PR and comms industry that is quick to evolve and electric to be a part of.
“As someone who has been involved in its growth over the past decade, I’m eager to take things to the next level with keen minds and unique ideas.
“The Pearl Comms Academy is a fantastic opportunity for novices and experienced workers alike to get under the surface of PR and comms.
“I’m proud to lead an agency at the top of its game and the Academy is our way of supporting the industry and community we love.
“With much of the course’s content being driven by our enthusiastic team wanting to support more people into the industry, it’s hard not to get really excited about launching this.”
