Nutrition start-up in good health thanks to coaching programme

An entrepreneur with a passion for nutrition has turned her dream into a start-up reality with support from a Sutton Coldfield business coach.

Tine Nyland (pictured) enlisted the help of Clare Whalley, founder of Meta4 Coaching and vice-president of the Sutton Coldfield Chamber of Commerce, to help her business, Calluna Nutrition, thrive.

Norwegian-born Tine had always had a passion for nutrition, as well as ideas to turn it into a business venture.

But she continually put her plans on hold due to family commitments and having to manage a medical condition.

However, Calluna Nutrition was brought to life after she decided to work with Clare and one of Meta4 's coaching programmes.

Now the business is going strong despite launching against the backdrop of a global pandemic.

Tine explained: “It was important for me to choose an expert who worked with 'wannabe ' entrepreneurs just like me.

“This enabled me the time and space to really dig in and uncover everything that I wanted to make my business succeed and to be helping those who needed me the most.

“So, my audience was women desperately seeking a fresh approach to get away from fad and trend dieting to create a healthier lifestyle for a lifetime. ”

The coaching programme Tine chose was Meta4 's Business In A Box, which helped with everything from developing a strong brand and website, to assistance with business management.

She said: “The coaching programme I chose brought together a team of dedicated business professionals - a Business Coach, Graphic Designer, Web Developer, and an Online Business Manager (without paying the separate salaries to match!)

“We worked together to develop all aspects of my business.

“I wanted a fresh brand that beautifully brought together my Nordic heritage and overwhelming desire to help others maintain a healthy lifestyle.

“Many potential business names were discussed, and we decided upon Norwegian inspired Calluna Nutrition, was born!

“I fulfilled my original business dream and I started working with clients, helping them to achieve a healthier lifestyle for a lifetime and then, through my marketing channels, created something of a food revolution!

“Clients were sharing how my holistic approach enabled them to make changes that positively affected the whole family - exactly what I set out to do.

“All of this was achieved throughout lockdown with two children at home whilst living and working outside of my home country.

“That feels like such an achievement writing it down, but it really does prove that a business start-up can be achieved once you have the right help and support. ”

Of the support she received from Clare and Meta4, Tine said: “ “Working with Clare and her team has been a dream come true. The business I'm left with after this year, is something I didn't dare dreaming about.

“It has meant a great deal to the indecisive me, learning to become more determined. Together we've made a business I'm really proud of! ”

Find out more information about Meta4 Coaching.