Partnership to aid growth in e-commerce

A Birmingham-based digital agency has signed a partnership which will enable e-commerce merchants to become more “digitally empowered ”.

Wow Group of Companies has shaken hands on a deal with SellersFunding, global financial technology company that specialises in supporting e-commerce firms.

The partnership will allow selected e-commerce businesses to have the funds to use Wow Group 's digital services, in turn allowing founders to deploy capital in other areas of their business.

It is designed to meet the needs of the rapidly-developing e-commerce sector, with fast growth pushing merchants to upgrade their digital infrastructure.

Wow Group of Companies - which has an international team of digital experts, developers and consultants - has led the online growth of brands including Land Rover and boohoo.com.

Founder and CEO Qasim Majid (pictured), who is also a past president of the Asian Business Chamber of Commerce, said: “The world has changed, and digital is at the very helm of it. As an agency, we 've seen (and worked with) leading online companies that have completely restructured, reinvented and reinvigorated their digital presence over the last two years, and this has been integral to their growth.

“I have to say, It 's been a pleasure to see our landscape thrive and present so many opportunities for merchants over the last two years.

“Wow Group of Companies is committed to helping the e-commerce industry grow as much as possible - and that 's why we 're so excited to be partnering up with SellersFunding.

“This partnership will allow us to offer more of our digital services to e-cmmerce businesses with the desire to scale. It 's an absolute win-win; and no doubt, a step in the right direction for our industry ”.

The partnership with SellersFunding will allow e-commerce businesses - as elected by Wow Group - to apply for a buy now, pay later (BNPL) solution, that can be approved in as little as 72 hours.

The e-commerce businesses will have the option to spread the cost of their investment with Wow Group across 12 monthly instalments at no additional fee.

As well as eliminating the stress of sourcing funds from traditional lenders, merchants will be able to prioritise the digital growth of their business.

Leonardo Felisberto, global head of business development of SellersFunding, said: “We 're thrilled to join forces with Qasim and the Wow Group team to bring merchants more access to our combined innovative services, empowering them to successfully scale.

“This partnership is the perfect fit given that both companies are fully focused on delivering world-class customer experiences. ”