PR agency launches 2024 media training campaign

A PR and communications agency is on a mission to shine a light on the importance of media training for modern businesses and organisations.

Burton-based MIH has worked to deliver specialised courses in how to handle journalist interviews for more than a decade, debunking the myths and helping delegates to improve their confidence and capability when talking to camera or microphone.

Whether it’s about capitalising on success or safeguarding reputation during a crisis, MIH’s tailored media and interview skills courses have proved critical for those seeking to convey key messages and information successfully, professionally and with authority.

Today, with businesses and organisations increasingly under the glare of the public spotlight due to the continued rise in popularity of mediums such as social media, more and more are discovering the importance of increasing resilience by training capable spokespeople.

This year, MIH – which stands for ‘make it happen’ – has made it a key priority to raise awareness of what is often an undervalued tool in the PR and business development armoury.

MIH managing director Jo Yeaman said: “It’s often underestimated just how much media training can offer to a business or organisation. Should you need a spokesperson who can put a point across expertly, during times of both crisis and opportunity, then one of our specialist courses can make all the difference.

“We’ve all seen the impact of saying the wrong thing in the wrong way on an organisation’s reputation. It can lead to damage that’s hard to reverse. Being prepared and having capable spokespeople to call on can be a valuable tool.”

Delegates who attend one of MIH’s media training courses can expect to experience scenarios specifically tailored to their needs. They will be put through their paces in a carefully crafted environment, guided by a team which includes experienced print, radio and broadcast journalists as well as C-suite level advisors and communications specialists.

If you’d like to book onto a media interview skills training course, you can get in touch with MIH via its website or by emailing [email protected]