Registration opens for hugely-anticipated global sporting conference in Birmingham

Registration for the SportAccord World Sport & Business Summit 2024 in Birmingham is now open, with a sneak preview of the event programme and a second reveal of world-class speakers.

The conference takes place from 7 to 11 April, 2024.

The sport’s most influential industry gathering is expected to attract more than 1,500 delegates at Birmingham’s award-winning International Convention Centre (ICC) with conference programme theme The Power of Sport.

Registration has opened for the SportAccord World Sport & Business Summit 2024, with an early bird delegate pass offering an ideal opportunity to secure attendance at the biggest sport and business meeting of the year.

The early bird rate of CHF 1,500 is available until 31 January, 2024 on SportAccord’s registration platform.

The summit will feature a host of local cultural activities on offer before and after the event.

The core of the summit consists of official assemblies and meetings, joint IOC/International Federation meetings, the conference programme under the theme of the Power of Sport and an extensive exhibition space.

Full details of the Summit programme, including cultural events, dinners, receptions and networking can be found here

A highlight of the conference programme on Wednesday 10 April will be an exploration of how the North American professional league model has enabled teams to become ever more powerful rights holders, focusing in particular on innovation and the use of technology to deliver value for partners and build fan engagement.

Among the speakers on this theme joining from the US will be Scott Kegley, VP digital strategy at the Atlanta Falcons and Rob Alberino, VP of content and production at the Kansas City Chiefs.

SportAccord president Uğur Erdener said: “We look forward to seeing familiar faces and making new friends and connections next April in Birmingham and the West Midlands at the SportAccord World Sport & Business Summit.

“Delegates can now register to secure their places at this highly anticipated event in the heart of the UK’s leading sport city and region.”

West Midlands mayor Andy Street said: “We all know how incredible the Commonwealth Games was for the West Midlands, but last year’s spectacle must be the start of a new sporting journey for our region – not the end.

“If we want to keep hosting the world’s biggest sporting events then showcasing our region to sport’s global decision makers is mission critical.

“That’s why this SportAccord conference is so important - and why I’m delighted we’ve been able to pull it off.”

Leader of Birmingham City Council Cllr John Cotton said: “As a fantastic sporting city with a global reputation for staging unforgettable events, Birmingham is the perfect home for the SportAccord Summit 2024.

“As a famously friendly city, we can also guarantee a warm Birmingham welcome to all visiting delegates.”