23 Oct 2025

Research examines firms’ experience of software development

Tom Haworth.jpg

Two fifths of West Midlands firms are planning to engage in software development over the coming year, new research conducted by the Greater Birmingham Chambers of Commerce and B13.ai reveals.

The report finds that while investment in software development remains high, budgetary constraints, project delays and a lack of expertise remain key challenges for businesses in the region.

Meanwhile, smaller firms are less likely to be leveraging software development.

The report arises from a survey of over 450 employers in the West Midlands Combined Authority area.

It also features case studies resulting from one-on-one interviews with local business leaders about their experiences of software development.

Raj Kandola, acting deputy chief executive at the Chamber, said: "We are proud to have collaborated with B13.ai on this important research.

“Software development represents a powerful engine for innovation, efficiency, and competitiveness. It enables businesses across the West Midlands to reimagine how they operate, deliver value, and drive sustainable growth in an increasingly digital economy.

“This research explores how businesses across the West Midlands Combined Authority area are progressing in developing new software solutions, the challenges they face, and the lessons emerging from their experiences.

“And this report presents the findings of that research, highlighting not only the data, but also the real stories behind the statistics: the lived experiences of West Midlands firms at the forefront of software innovation, and undertaking new software integrations.”

Tom Haworth (pictured), founder of B13.ai, said: “With only 24 per cent of participating firms reporting that they achieved their desired outcomes from software development projects, it’s clear there is still work to be done in establishing a more reliable path to the efficiencies and innovation that AI and bespoke software promise.

“The stories shared in this report aim to demystify common mistakes and highlight the clear patterns among those who have successfully realised the value they set out to achieve - particularly when it comes to sufficient upfront scoping before development begins.

“We would also like to thank everyone who volunteered their time to complete the survey or share their experiences.

“This report serves not only as an essential guide for business owners considering a software development project, but also as a testament to the West Midlands’ position as a hub of innovation and experimentation.”

Read the full report.