Researchers seek business insight into Games preparations

Researchers from Griffith University Australia are calling for input from businesses in Greater Birmingham for a new study into how businesses in the area are preparing for the Commonwealth Games.

The research, led by Dr Joan Carlini, aims to develop a more comprehensive understanding of business attitudes to the Games and what, if any, preparations are taking place ahead of its commencement on 28 July 2022.

The study follows earlier research conducted by Dr Carlini and her team in 2018 during the Gold Coast Commonwealth Games, which gathered valuable insight from firms in Queensland about the impact and legacy of the 2018 Games.

Dr Carlini, senior lecturer at Griffith University, said: “The Commonwealth Games promises many opportunities. However, host city businesses can find it difficult to maximise economic benefits and may be impacted in unexpected ways. Our research seeks to engage Birmingham business to learn about their challenges and help them better prepare. ”

Erin Henwood, policy advisor at Greater Birmingham Chambers of Commerce, said: “This is a great opportunity for businesses in Greater Birmingham to have their say ahead of this summer, enabling researchers to identify key issues that firms are facing and where more support may be needed. I would encourage members to get involved and share their valuable insights with Griffith University 's researchers. ”

If you would like to take part in this research or like more information, please contact Dr Joan Carlini ([email protected]).