Sales expert to lead masterclass

Greater Birmingham Chambers of Commerce has launched a new sales training masterclass, writes Sophia Corness-Parr.

'A Sales Training Masterclass ' is being led by sales expert, Keith Rozelle (pictured) director of Sales Marvel, who has 30 years ' experience in technology sales with companies including HP, BT as well as a host of SMEs.

He said: “Whatever you 're selling, I believe the principles of sales are surprisingly similar.

“The ability to build trust and articulate 'difference ' is vital for all businesses in order to stand out from the crowd. ”

Attendees can complete all of the modules as a full package or attend individual modules.

The modules consist of:

• Module 1- Telling your story: Get a 'hands-on ' approach to increase sales within business. Learn how to pitch to potential buyers, gain new customers and keep customers returning.
• Module 2 - Generating (the right kind of) leads: Learn how to ask the correct questions, understand customer needs and take the right approach to create a sale.
• Module 3 - Qualifying the opportunity: Gain the guidance to understand the needs of any customer, who they are and what they need.
• Module 4 - Negotiate & close: Learn to close a deal confidently and professionally, leaving the customer happy and willing to return.

Leah Quarmby, international trade training manager at Greater Birmingham Chambers of Commerce, said: “With our brand-new sales training masterclass, not only can you gain vital skills, but you can choose topics relevant to you.

“From learning how to handle tricky customers, to negotiating the best deal for all involved, there is something for everyone in these informative sessions. ”

The modules are split between two days. Modules one and two take place on Thursday 21 July and modules three and four on Thursday 1 September.

The price per module is £75 (plus+ VAT) for Chamber members, with the non-member price ( £115 plus VAT)

The full masterclass is available at a discounted price of £240 (plus VAT) for members and £368 (plus VAT) for non-members.

Booking onto the full masterclass package saves delegates 20 per cent. A further 15 per cent discount is given to businesses who book on five or more attendees.

Individual bookings can be made via the Chamber website or full masterclass and multiple attendee bookings by emailing training@birmingham-chamber.com