Search is on for Midlands ' food and drink heroes

The search has begun for the Midlands' most inspiring entrepreneurial success stories in the food and drink sector.

Following the success of the first Food & Drink Heroes awards in April, food and drink businesses are invited to submit nominations for a range of categories, including three brand new categories which have been added for 2022.

Launched by the founders of the Great British Entrepreneur Awards, Food & Drink Heroes was created to recognise the considerable number of inspiring entries to food and drink categories in previous award ceremonies and shine a light on the exciting range in the industry 's offerings.

Like its predecessor, the event seeks not only to praise talented up and coming businesspeople, but to welcome them into a supportive community offering guidance and support beyond awards night.

Some of the promising talent celebrated at the 2021 ceremony included Biscuiteers, Montezuma 's and Craft Gin Club who were selected for their entrepreneurial journey and it 's hoped that an array of equally inspiring stories will be heard during this year 's application stage with businesses having to bounce back after a debilitating hit to their industry.

For hospitality businesses who have struggled, it 's hoped that applying for the awards will allow them to showcase their achievements during the period and offer a much-needed boost.

The awards are free-to-enter and applicants are individually reviewed, with the successful finalists shortlisted during the week commencing 31 January 2022.

A panel of some of Britain 's most successful food and drink industry entrepreneurs and experts have been selected to review the applications. Some impressive additions to the judging panel include Mark Cumming, head of FMCG UK&I of Costa Coffee, Nigel John Mills, founder of The Lakes Distillery Co plc and Agnieszka Jastrz?bska, marketing manager of the Coca-Cola Group.

Francesca James, founder of Food & Drink Heroes said: “It 's been a tough time for businesses and entrepreneurs having been in and out of lockdowns since March 2020. However, the flair shown by some smaller businesses to pivot to the circumstances and thrive as well as just survive is nothing less than remarkable. ”

“Through struggle comes success and no one 's struggled more than smaller businesses and entrepreneurs during these past 18 months, though none have as many success stories of triumph either. I am really looking forward to hearing about the achievements of these courageous and deserving business owners. ”

Applications close on 14 January 2022. Entrants can apply now.