Selfridges Birmingham unveils new shopping and dining experiences

Selfridges Birmingham has announced a series of new retail, food and beauty experiences across its city centre store this week.

On level four, shoppers are being invited to book one-to-one sessions with the store’s multilingual Personal Shopping team.

The service offers access to new-season collections and aims to provide tailored fashion advice in private suites.

In beauty, a number of new product launches are now available on level three, including REFY’s Lash Sculpt, Kylie Cosmetics’ Kylash Volume Mascara and Hourglass’s Ambient Lighting Charms palette.

The store has also expanded its K-beauty offering with products such as Biodance’s collagen toner pads and Beauty of Joseon’s SPF.

Families visiting level one can find the latest Jellycat arrivals, alongside the launch of a new Popmart Roboshop.

Level three has also been reorganised to bring together activewear brands including Adanola and The Couture Club.

Food options at the store have been refreshed with The Milkcake Man unveiling a new menu on level one. Additions include chocolate-covered strawberries, pistachio Spanish lattes and three new matcha drinks.

Shoppers looking for new-season of fashion can explore a denim-focused edit on level three, featuring brands such as Good American and Paige.

Accessories have also been expanded with the exclusive launch of the Siena hobo bag by DeMellier, available only at Selfridges Birmingham.

In addition, a programme of in-store beauty services continues on level three, with treatments ranging from brow shaping to blow-dries.