SEO agency drives growth in shopping centre’s digital visibility and footfall
Birmingham-based SEO agency, SEO Results, has helped the Touchwood shopping centre in Solihull to enhance its visibility across high-intent local and regional searches through a tailored organic search strategy.
SEO Results strengthened Touchwood’s ability to compete online with other large shopping and retail centres, building awareness and influencing customer journeys from online discovery through to in-centre visits.
Touchwood has evolved in response to changing consumer behaviour and increasing competition from other major retail destinations across Birmingham and the UK.
In this environment, digital visibility is critical, ensuring customers can easily discover stores, events and experiences at the point of active search.
Touchwood recently shared positive news regarding rising footfall during 2025, highlighting the centre’s continued growth and appeal.
Tony Elvin, general manager, Touchwood Solihull said: “It has been a great experience working with SEO Results, not just seeing our meteoric rise to prominence on Google, but also getting the opportunity to review results with the team and explore opportunities to continue growing our digital footprint through SEO, helping more and more people find Touchwood when they’re searching for dining, leisure and retail inspiration online.
“As a Birmingham-based SEO agency, SEO Results brings more than a decade of experience helping established businesses compete in crowded digital landscapes. Supporting Touchwood reflects the agency’s ability to apply search-led strategies at scale, helping local destinations strengthen their position against regional and national competitors.”
Dan Tweedie, commercial director, SEO Results said: “At SEO Results, we pride ourselves on working closely with local businesses and delivering meaningful, measurable impact.
“It’s been a pleasure to support Touchwood as such an iconic Solihull destination, and to see firsthand how our organic strategy is contributing not only to the Touchwood brand, but also to increased visibility for its tenants.”
Pictured Dan Tweedie and Tony Elvin
