Telemarketing consultancy crowned as Lloyds Small Business of the Year

Burton-based telemarketing consultancy, WAG Associates, has been crowned winner of the Lloyds Bank Small Business of 2021 award.

WAG Associates is a 'no-nonsense ' telemarketing training expert providing the training and skills needed for businesses to make more sales over the phone and make conversations count.

Wendy Harris has been running the consultancy since 2005 and is known widely as the 'conversation queen ' for her ability to have successful and influential conversations with customers.

Like many business owners in the UK last year, Wendy was busier than ever, picking up the phone to clients and delivering masterclass workshops for SME 's regionally.

On the verge of hitting her best financial quarter yet, the pandemic hit and her business halted to zero. Waiting for a return to normality, Wendy released her own book “Making Conversations Count- How to sell over the phone ” and later formed a podcast inviting experts in the field to share the important conversations of their careers.

It was when Wendy received an email asking for nominations of resilient and creative businesses for the Lloyds Bank Business Awards that she saw an opportunity.

On Wendy 's win, Gareth Oakley, managing director of Business Banking at Lloyds Banking Group, said: “Wendy 's resilience and adaptability is inspiring. Her determination makes us excited to see where she takes WAG Associates next. ”

As part of her prize, Wendy will receive a mentor session with entrepreneur Steven Bartlett.

Wendy said: “When I saw the advertisement inviting businesses to enter it was the photo of Steven Bartlett that caught my attention. I 'd been following him for a long time and admired his story. The questions to enter where great to reflect and really recognise the extreme work I 'd done to stay relevant. I even posted on my socials saying I 'm not going to win in a million years but what a great opportunity to stop and realise just how hard it has been, not just for me but for all my fellow associates and across the globe. This award has given me a fresh impetus to continue and stretch the dreams into reality. ”

For more information, visit www.wagassociates.com