24 Jan 2024

The Top Social Media Trends of 2023 – What will come next?

Find out more about the top social media trends of 2023 and how they will affect social media in 2024. Perfect your social strategy today with Clevercherry.


In 2023, a lot happened on social media – TikTok kept booming, new platforms faced challenges, and Twitter (or X) surprised everyone with a big makeover. Who would've thought so much could change in just a year?

Keeping up with the ever-changing landscape can be challenging but don’t worry, social media agency, Clevercherry has you covered! Here are the top stats and trends in social media marketing for 2023.



TikTok is still ruling the social media scene, with a 16 per cent growth in 2023, now boasting an impressive 1.5 billion users.

Understanding TikTok's algorithm has become more crucial than ever if you want to stand out. Last year, TikTok revealed its algorithm, telling us that your "For You" page is influenced by who you follow, popular content in your region, and your recent likes.

Can TikTok keep dominating the social media world like it did in 2023?



In 2023, Instagram and Meta made some changes, focusing on collaboration and trying out new things.

Instagram introduced several features, including broadcast channels, notes, co-created posts, carousels, and reels. While each update might seem small on its own, together they show that Instagram has undergone a significant revamp.

In response to Elon Musk's acquisition of X, Instagram launched Threads, Meta's text-based social app, which quickly gained 10 million users in 7 hours, the fastest-growing app ever. Although its growth slowed by 90 per cent in a few weeks, it's still a notable achievement.



Facebook is still a big player in social media, with over two billion daily users, showing its ongoing importance and wide audience.

While 2023 didn't see major changes in how Facebook is used, there were some interesting facts:

• India has the largest Facebook audience

• Projections suggest that by 2027, Facebook will have reached 75 per cent of the world's population

• Facebook.com ranks as the third most-visited website globally

• Every quarter, a substantial 1.3 billion fake Facebook accounts are removed



Goodbye Twitter, hello X!

With Elon Musk taking over towards the end of 2022, 2023 has been a year of change! The most significant shift was the overnight logo change from the classic blue bird to the new symbol "X."

The future of X in 2024 is uncertain, but it has already faced challenges from Threads and other emerging competitors. What other challenges could it possibly endure?

Want to know more? Click here.


As a Birmingham-based social media agency, Clevercherry offers a range of social media services that will help you succeed in this dynamic landscape. Please email hello@clevercherry.com to start your social media strategy.

Not interested in social media? They also offer a range of digital marketing services including email marketing, PPC, SEO, PR, and content marketing.